Salesforce News Archives | Small Business Trends https://smallbiztrends.com/tag/salesforce-news/ Small Business News, Tips, and Advice Fri, 12 Dec 2025 20:57:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Anthropic’s Claude Code Transforms Slack into a Real-Time Coding Ally https://smallbiztrends.com/anthropics-claude-code-transforms-slack-into-a-real-time-coding-ally/ Sun, 21 Dec 2025 19:11:00 +0000 https://smallbiztrends.com/?p=1578044 Small businesses today are navigating a rapidly evolving digital landscape where efficiency and collaboration are crucial for success. A significant innovation has recently emerged from Anthropic, which may change how small business teams operate within Slack. Anthropic is not merely enhancing communication but is also introducing Claude Code, an AI-driven coding tool that integrates directly into Slack, streamlining workflows and fostering real-time collaboration.

Claude Code allows developers to seamlessly pull crucial context from Slack conversations into their coding sessions. By tagging Claude in Slack, users can initiate code sessions that leverage relevant discussions, bug reports, and feature requests shared among team members. This means when a bug arises or a new feature is requested, it will be easier than ever to address these issues with relevant context at hand.

“This tool addresses a common pain point where critical information often resides in various Slack channels,” said a representative from Anthropic. “Now, teams can quickly activate Claude in Slack to tap into that knowledge, turning discussions into actionable coding work.”

The benefits of such integration can be particularly impactful for small business owners who need to maximize their resources. By reducing the time spent searching for information that could already be discussed in a chat, teams can accelerate decision-making and enhance productivity.

Anthropic’s introduction of Claude Code falls in line with a broader transformation that Slack is undertaking. Ryan Gavin, the Chief Marketing Officer for Slack, remarked, “This is the future of work, where humans and AI agents partner in real time.” This statement encapsulates the essence of the Agentic Work Operating System (OS) concept, where artificial intelligence becomes an embedded and collaborative tool directly in the workflow.

Moreover, Anthropic’s innovation is not isolated; several prominent companies such as OpenAI, Google, and Dropbox are also implementing their AI applications within Slack. This convergence makes AI widely accessible in an environment where it’s already embedded into daily work routines, allowing for a smooth integration into existing practices.

For small business owners, the implications are vast. With Slack serving as the connective tissue between teams and AI agents, tasks that once took hours can potentially be reduced to minutes. The ability to interact with multiple AI applications in a unified platform means that teams can now leverage various solutions to meet diverse operational needs without the hassle of switching between multiple software.

Furthermore, Slack is enhancing its existing capabilities with new AI features, including a preview of its own personal AI partner, Slackbot, which learns from user interactions and surfaces relevant information seamlessly. The notion that every employee can have a personal AI assistant can elevate workplace productivity to new heights, allowing staff to focus on high-value tasks instead of getting bogged down by menial ones.

However, small business owners should also consider potential challenges with this new technology. While AI integration promises significant time savings and efficiency gains, it may also necessitate a learning curve and fundamental shifts in how teams collaborate. Ensuring that team members are comfortable using these tools and that they understand how to interact with AI can require proactive training and adaptation efforts.

Moreover, a dependency on AI tools raises questions around data security and user privacy, issues that small business owners need to regard as they adopt these technologies. The integration of advanced AI tools like Claude Code represents a significant step forward, but balancing innovation with user safeguards will remain crucial.

The introduction of Claude Code in Slack marks an important milestone for small businesses looking to harness the power of AI without disrupting their established workflows. This tool not only enhances coding efficiency but also fosters a new era of collaboration and productivity that small businesses can leverage to stay competitive.

For those seeking to understand more about this exciting development, the full details are available at Salesforce’s original announcement here. As small business owners consider the transformative potential of AI in their operations, they would do well to stay informed and prepared for the swift changes on the horizon.

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USDOT Transforms Operations with AI-Driven Salesforce Solutions https://smallbiztrends.com/usdot-transforms-operations-with-ai-driven-salesforce-solutions/ Sun, 21 Dec 2025 19:11:00 +0000 https://smallbiztrends.com/?p=1578485 The U.S. Department of Transportation (USDOT) is embarking on a transformative initiative with Salesforce that could redefine how federal agencies operate. By leveraging Salesforce’s Agentforce, USDOT aims to modernize its core functions, enhance safety, and improve efficiency across the nation’s transportation system. For small business owners, the implications of this shift could be significant, offering insights into how technology can streamline operations and improve customer experiences.

At the heart of the initiative is the integration of AI and data management. USDOT is currently grappling with outdated systems and siloed data that slow down operations. These inefficiencies not only hamper critical infrastructure projects but also impact the overall safety and effectiveness of transportation services. By adopting the Agentforce AI platform, USDOT aims to automate routine tasks, which could free up valuable time for employees to focus on more complex issues.

Pavan Pidugu, Chief Digital & Information Officer of USDOT, emphasizes the need for strategic technological shifts. “To deliver on our mission of building a safe, efficient, and modern transportation system, we have to start with making technology our biggest asset,” he stated. This perspective can resonate with small businesses striving to harness technology to improve their operations.

One of the most noticeable benefits of the Agentforce integration is enhanced citizen support. The AI agents will provide around-the-clock assistance for citizens seeking information or filing complaints about transportation services. This implementation signals a move towards offering expedited and efficient customer service, which is vital for any business. Small business owners can take note of the emphasis on customer interaction: automating routine queries can refine service delivery and allow staff to handle more complex customer needs.

Moreover, the platform will enable USDOT to analyze massive datasets in real-time. The AI agents will generate alerts related to traffic and infrastructure incidents, recommending optimal mitigation strategies. This could significantly reduce transportation accidents, a goal small businesses should consider when evaluating their logistical operations. Data-driven decision-making is becoming a crucial differentiator in competitive markets.

Automation extends to grant management as well. USDOT’s objective to streamline the review and processing of millions in federal funding is critical, particularly when it comes to enhancing infrastructure. By unifying over ten disparate systems, the department will achieve faster approvals and enable quicker deployment of essential resources. Small businesses engaging with governmental contracts might find a smoother pathway to funding, thanks to these changes.

While the potential benefits are promising, small business owners should also consider the challenges that come with such technological integration. Adopting AI and automated systems requires an upfront investment in terms of time and money. Small businesses must ensure that they choose technologies that align with their unique operational needs and customer expectations. The learning curve associated with new systems can also be a hurdle, particularly for businesses with limited technological expertise.

Furthermore, the integration of AI raises questions about data security and privacy. As USDOT implements these systems, small businesses must remain vigilant about how they manage and protect customer data. Following best practices around data privacy will be essential as regulations evolve.

Kendall Collins, CEO of Government Cloud at Salesforce, sums up the vision behind this initiative succinctly: “Agentforce is fueling a new era of government modernization, and USDOT offers a clear blueprint for how agents can improve productivity and accelerate citizen processes.” This modernization presents a learning opportunity for small business owners looking to adopt similar technologies within their own organizations.

As USDOT forges ahead with its modernization efforts, small business owners can draw inspiration from this large-scale initiative. Embracing technology not only offers the potential for improved operational efficiency but also paves the way for enhanced customer satisfaction. By integrating AI and data management into their processes, small businesses can stay competitive in a rapidly changing landscape.

For more information about USDOT’s modernization and Salesforce’s role, visit their official announcement here.

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Salesforce Enhances AI Capabilities with New Unified Data Context Engine https://smallbiztrends.com/salesforce-enhances-ai-capabilities-with-new-unified-data-context-engine/ Sun, 21 Dec 2025 17:11:00 +0000 https://smallbiztrends.com/?p=1577840 Many small business owners understand that artificial intelligence (AI) holds the key to driving efficiency and enhancing customer experiences. However, turning AI potential into practical applications often stumbles over a major hurdle: the “context gap.” Salesforce recently announced innovative advancements aimed at bridging this gap, significantly lowering the risks that small businesses face when integrating AI into their operations.

The importance of context in AI cannot be overstated. According to recent findings, over 80% of AI initiatives fail primarily due to this context gap—AI models may be competent in recognizing patterns but often lack the specific knowledge about a business’s unique data. Salesforce’s new approach integrates Data 360 with Informatica and MuleSoft, facilitating a more nuanced understanding of business dynamics.

“AI without context is just guessing or hallucinating,” stated Rahul Auradkar, EVP & GM – Unified Data Services at Salesforce. The strategy aims to transform how AI interacts with core business data, moving beyond mere data integration to form a unified framework that provides the trusted context necessary for robust AI performance.

By incorporating Informatica’s enterprise metadata, Salesforce aims to enhance the quality of data utilized across AI models. This integration serves multiple functions, notably by establishing a shared vocabulary across different systems. Small business owners, often dealing with siloed data, will find that this interconnected approach simplifies operations and supports seamless decision-making, ultimately enhancing efficiency.

The first aspect of this unified approach is the establishment of robust enterprise understanding through Data 360 and Informatica. For instance, by creating “golden records” for essential business entities—such as customers, products, and assets—small businesses can ensure consistency in data interpretation. This becomes vital when a customer service AI agent interprets a refund request accurately by understanding a customer’s profile and order history.

MuleSoft’s role in this framework is to surface operational signals that give AI agents context. Through integrated workflows, businesses can automate responses to customer inquiries and manage operational tasks more efficiently. For instance, if an AI detects a shipment delay due to a supply chain issue, it can automatically notify customers and suggest alternative solutions, enhancing the overall customer experience while reducing stress on human staff.

Data 360 acts as the “memory” of the system, synthesizing the rich context provided by Informatica and MuleSoft. Small businesses can leverage this memory to maintain a current and trustworthy overview of their customer relationships and operational status. This empowers AI agents to analyze trends or execute tasks with unprecedented accuracy.

The Agentforce 360 platform represents another vital component in this architecture. It encompasses four essential layers: the data layer, which provides foundational data; the app layer, which houses business logic for AI interactions; the agent layer, where AI capabilities are defined and governed; and the experience layer, which ensures the AI agents can operate seamlessly across various customer touchpoints.

As with any new technology approach, small business owners must consider potential challenges. Integration of these systems might require initial investments in time and resources. Smaller firms may have concerns regarding the complexity of setting up new systems and ensuring that their existing workflows align with the new technology. Moreover, as AI capabilities expand, the need for ongoing monitoring and adjustment will undoubtedly be necessary to maintain efficiency over time.

Yet, successful case studies already emerge. Companies like Wyndham Hotels & Resorts have reported significant improvements in operational clarity, allowing faster decision-making, while Yamaha Motor Corporation has seen enhanced insights across its diverse business units. “The combination of Informatica, Data 360, MuleSoft, and Agentforce is giving us a clear, trusted view,” noted Scott Strickland, Chief Commercial Officer at Wyndham.

The ability to operate on a unified data context can be a game changer not only for large corporations but for small businesses aiming to streamline operations and enhance customer satisfaction. By bridging the context gap, Salesforce’s updated technology equips small business owners with crucial tools to better leverage AI, paving the way for increased automation and innovation.

For additional information, you can explore the original release at Salesforce’s news page here.

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Salesforce Launches AI Solutions to Empower Overburdened Nonprofits https://smallbiztrends.com/salesforce-launches-ai-solutions-to-empower-overburdened-nonprofits/ Sat, 13 Dec 2025 17:11:00 +0000 https://smallbiztrends.com/?p=1574645 Salesforce recently introduced an innovative solution aimed at alleviating the mounting pressures faced by nonprofits—Agentforce Nonprofit. As funding cuts and workforce burnout plague these organizations, the timing couldn’t be better. According to Salesforce, nonprofits are struggling to meet growing demand while employees are overwhelmed with mundane administrative tasks that detract from mission-critical work. For small business owners involved in the nonprofit sector, this launch could hold vital significance.

Agentforce Nonprofit, which previously operated under the name Nonprofit Cloud, features a suite of new AI agents specifically designed to simplify essential activities such as fundraising, program management, volunteer coordination, and donor engagement. The potential for small organizations to enhance their operational efficiency is considerable, potentially saving hundreds of hours in administrative tasks that could instead be redirected toward community engagement and securing vital funding.

Kathy McCarthy, President and CEO of Pacific Clinics, emphasized the transformative potential of these AI solutions: “Agentforce Nonprofit provided us with what we needed — access for clients when they need us, agility for our employees to do this vital work, and accurate data to guide us in delivering care that makes a positive difference.” This sentiment reflects a broader optimism among nonprofits that such tools, designed to ease the burden of administrative work, can empower staff to focus more on the individuals and communities they serve.

The software introduces four prebuilt AI agents tailored for specific tasks:

  • Prospect Research Agent: This tool facilitates a deeper understanding of high-value donors within Slack, significantly streamlining the preparation process for fundraising meetings.
  • Participant Management Agent: This AI assists program managers by summarizing a client’s background and automatically creating new goals and notes during client conversations, freeing up critical time for direct client interaction.
  • Volunteer Capacity & Coverage Agent: This agent simplifies the process of matching volunteers to available shifts based on their skills and availability, cutting out the tedious manual scheduling typically required.
  • Donor Support Agent: By answering common donor questions, this tool allows fundraisers to engage more meaningfully with their donors rather than getting bogged down in routine inquiries.

However, while the advantages appear promising, small business owners must consider several factors before adopting such technologies. Notably, the integration of AI solutions like Agentforce Nonprofit may necessitate an initial investment in training and adoption. Some nonprofits may grapple with a lack of resources needed to fully leverage AI, even if they recognize its long-term benefits.

Moreover, many nonprofits express excitement about AI but feel uncertain about how to initiate its implementation. Salesforce’s new innovations aim to address these concerns by making it easy for organizations to deploy purpose-built AI agents without extensive technical expertise.

There are also examples of nonprofits already benefiting from Agentforce Nonprofit. Pledge 1%, Blue Star Families, YMCA of San Diego County, and America On Tech are among those who have reported significant time savings—transformations that boost their capacity to deliver essential services more effectively and engage with their communities.

For example, Jessica Santana, CEO of America On Tech, illustrated the immediate impact: “Previously, our Salesforce administrator would have to pull the data whenever our fundraising team needed it for grant reports, and it would take three or four days to turn around all the information. Now, anyone on the team can ask questions to the agent and have all their answers in a matter of minutes.”

The platform’s Agentforce 360 also offers the flexibility for organizations to build their own customized agents. This is particularly useful for nonprofits that have unique needs or specialized operations.

Price considerations also play a crucial role. Nonprofits can take advantage of Salesforce’s Power of Us Program, which provides access to ten free licenses of Agentforce Nonprofit. This initiative can help smaller organizations ease into the technology without incurring hefty costs upfront.

Salesforce is committed to revolutionizing nonprofit engagement through these AI tools. Lori Freeman, VP & Global GM of Nonprofit at Salesforce, remarked, “When a tool can save a program hundreds of hours a month, that’s not just a software update — that’s a direct investment in the mission and the people they serve.”

As small business owners and nonprofit leaders navigate the challenging landscape of fundraising and service delivery, tools such as Agentforce Nonprofit present an invaluable opportunity to leverage technology for greater efficiency and impact. By deploying these specialized AI agents, nonprofits can begin to recover valuable time, enabling them to focus on their vital missions and ultimately make a more meaningful difference in their communities.

For further details on Agentforce Nonprofit, refer to the original press release here.

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Salesforce and AWS Unite to Launch Secure AI Solution for Enterprises https://smallbiztrends.com/salesforce-and-aws-unite-to-launch-secure-ai-solution-for-enterprises/ Mon, 08 Dec 2025 19:11:00 +0000 https://smallbiztrends.com/?p=1575058 Salesforce and Amazon Web Services (AWS) are collaborating to introduce a groundbreaking offering for small businesses looking to leverage artificial intelligence (AI). The newly announced Agentforce 360 for AWS promises to make AI more accessible, while addressing critical concerns around trust, governance, and efficiency—issues that have often hindered smaller enterprises from effectively adopting AI technologies.

Small business owners are increasingly aware that AI can drive efficiency, improve customer experience, and unlock new revenue streams. Yet, the complexities of procurement and the fear of data misuse often dampen enthusiasm for such technologies. With this partnership, Salesforce and AWS aim to alleviate these concerns by providing a robust, secure platform tailored for AI deployment.

Agentforce 360 is built on the AWS infrastructure, allowing users to tap into the proven capabilities of Amazon Bedrock—AWS’s foundational models for AI. This solution will be available exclusively through the AWS Marketplace starting early 2026, with features designed to minimize costs and streamline the purchasing process.

One of the standout components of Agentforce 360 is its Atlas Reasoning Engine, which offers transparency in how AI agents think, plan, and act. For businesses in highly regulated fields, this transparency is crucial, as it automatically generates an immutable audit trail for every action, helping companies remain compliant with stringent regulations.

Quotes from industry leaders provide further context on the significance of this offering. Daniel Bernard, Chief Business Officer at CrowdStrike, commented on the collaboration, stating, “Agentforce on AWS gives us the power to deploy AI agents that actually work – fast, secure, and built on the infrastructure we trust.” This endorsement from a current user illustrates the potential for Agentforce 360 to deliver real value.

Another focal point is the Agentforce 360 Prompt Builder. This tool leverages generative AI to create accurate, relevant prompts based on the user’s own data. The flexibility to choose from various AI models, including those from reputable sources like Anthropic and Amazon, gives small businesses the power to tailor the solution to their unique needs.

Importantly, the integration of Agentforce 360 allows businesses to consolidate their AI spend across various cloud services, which could result in financial savings. The use of private pricing and consolidated billing further simplifies the procurement process, allowing companies to make the most of their existing budgets while managing IT expenditures with greater clarity and efficiency.

However, small business owners should be aware of the challenges that may come with adopting such advanced technology. The initial learning curve associated with implementing AI solutions can be steep, especially for businesses without prior experience in tech adoption. Ensuring that employees are trained and that data governance practices are robust will be critical in successfully integrating these tools.

Additionally, while reassurance has been given regarding data security—with claims that customer data will not be used for external training or stored elsewhere—business owners must still conduct due diligence to ensure that their specific compliance requirements are met.

Salesforce’s existing framework of trust offers businesses a controlled environment where they can confidently adopt AI without compromising security. The Salesforce Trust Boundary and the Agentforce Trust Layer create a secure perimeter that keeps data management in check, giving small businesses an opportunity to innovate while protecting user data.

As small business owners consider whether to invest in Agentforce 360, actively examining how AI can streamline operations and drive customer engagement could lead to substantial benefits. With a solution that emphasizes both security and simplicity in procurement, Agentforce 360 for AWS could represent a pivotal step for small businesses on their AI journey.

This service will hit the AWS Marketplace in early 2026, promising a future where AI integration is less daunting, more feasible, and tailored specifically to the needs of smaller enterprises. For more information on the offering, prospective users can visit the official announcement here.

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Salesforce Enhances AI Reliability with New Observability Tools for Agents https://smallbiztrends.com/salesforce-enhances-ai-reliability-with-new-observability-tools-for-agents/ Tue, 02 Dec 2025 19:11:00 +0000 https://smallbiztrends.com/?p=1570937 Salesforce has unveiled powerful new tools designed to enhance the visibility and performance of AI agents, an advancement that holds significant implications for small businesses looking to optimize their operational efficiency and customer interactions. As the adoption of AI technologies surges, the ability to monitor and analyze agent behavior is becoming a critical requirement for organizations aiming to scale effectively.

The post-deployment phase of AI agents often represents a challenge for businesses. After launching their first agents, organizations face the daunting task of ensuring these entities operate efficiently and effectively in real-world scenarios. Salesforce recognizes that without robust observability tools, businesses risk turning their AI agents into “black boxes,” where outcomes are visible, but the underlying decision-making processes remain opaque. This lack of clarity can hinder trust, slow down optimization processes, and complicate scaling efforts.

Salesforce’s new observability features are designed to bridge these gaps by providing comprehensive monitoring and optimization capabilities. These tools fall into three core areas: analytics, optimization, and health monitoring. With this suite of capabilities, small business owners can gain deep insights into agent performance, which is crucial as AI begins to handle increasingly more complex tasks that directly impact customer experience and revenue.

Agent Analytics is the first feature, offering businesses a detailed view of how each agent performs over time. This includes metrics on usage and effectiveness, KPI trends, and actionable insights that pinpoint areas needing improvement. For small businesses, this means enhanced decision-making backed by data-driven insights that promote continuous agent refinement.

Furthermore, Agent Optimization enables businesses to see a step-by-step trace of every agent interaction. This visibility can identify performance gaps and facilitate a better understanding of why agents make specific choices. Such clarity is essential for addressing issues promptly and enhancing overall performance, ultimately reducing the time and resources spent on troubleshooting.

Health Monitoring is the final pillar of Salesforce’s observability suite. It ensures that agents maintain operational reliability by continuously tracking performance metrics and alerting teams to potential issues before they escalate. For small businesses that may not have extensive IT resources, this proactive approach helps maintain customer service quality and operational efficiency during peak periods.

As Adam Evans, EVP & GM of Salesforce AI, noted, “As AI adoption accelerates, the biggest enterprise challenge will no longer be about building an organization’s first agent; it will become how to best manage a fleet of agents that are making real-world business decisions.” This sentiment resonates particularly well with small business owners—understanding agent interactions and ensuring consistent performance is vital for trusting AI technologies.

However, there are challenges to consider. The introduction of these observability tools requires that small business owners invest time and resources into understanding and implementing these technologies. Additionally, businesses must be prepared to adapt their operational models to fully leverage the insights provided by these tools. For companies still wary of AI’s implications, embracing such technologies may involve a cultural shift alongside technical integration.

Pilot customers, including 1-800Accountant and Engine, have already seen transformative results from these observability tools. Ryan Teeples from 1-800Accountant highlighted the importance of visibility, stating, “With full visibility into every agent interaction, we can see exactly how our AI handles each request, step by step.” This granular oversight allows for improved service quality, particularly as AI begins to autonomously manage a significant volume of customer interactions.

Engine’s VP, Demetri Salvaggio, echoed similar sentiments by noting how the observability tools have allowed for more accurate and efficient service delivery, helping the company confidently scale its operations without dramatically increasing headcount.

As small businesses navigate the complexities of AI implementation, Salesforce’s new observability tools provide a pathway towards smarter operational practices. With analytics, optimization, and health monitoring at their disposal, organizations can be better equipped to harness the potential of AI while mitigating the risks associated with scaling these technologies.

For more information on the new tools and their applications, visit the original press release at Salesforce.

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ASGN and Salesforce Forge AI Partnership to Transform Enterprise Solutions https://smallbiztrends.com/asgn-and-salesforce-forge-ai-partnership-to-transform-enterprise-solutions/ Mon, 01 Dec 2025 15:11:00 +0000 https://smallbiztrends.com/?p=1570468 Salesforce and ASGN have forged a significant partnership aimed at enhancing artificial intelligence (AI) solutions across enterprise platforms. This collaboration stands to benefit small businesses by providing advanced tools that streamline operations and improve customer engagement.

At the heart of this partnership, ASGN, a talent and workforce solutions provider, will leverage Salesforce’s Snowflake and Tableau analytics platforms. This integration promises to deliver robust AI capabilities that can empower small business owners to gain insights from their data, optimize workflows, and enhance decision-making processes. The partnership focuses on delivering tailored solutions that meet the unique needs of various sectors, including technology and healthcare.

“By combining our strengths, we are making it easier for businesses to leverage AI in meaningful ways,” said an ASGN spokesperson. This sentiment highlights the partnership’s mission to prevent small business owners from feeling overwhelmed by the complexities often associated with AI integration. Instead, the partnership aims to provide user-friendly, efficient solutions designed for businesses of all sizes.

For small business owners, the ability to harness AI can transform day-to-day operations. Whether businesses are looking to automate repetitive tasks, personalize customer interactions, or analyze sales trends, the tools developed through this partnership may be invaluable. For instance, a small retail business could utilize the predictive analytics capabilities of Tableau to understand customer purchasing habits, allowing for more effective marketing strategies.

Moreover, implementing AI solutions can help small businesses stand out in competitive markets. The access to sophisticated analytics not only provides deeper insights but also enhances agility, allowing small businesses to respond swiftly to market changes. This agility is crucial in today’s fast-paced business environment, where consumer preferences can shift rapidly.

Despite the clear benefits, small business owners should consider potential challenges as well. Implementing AI technology can sometimes require a level of digital proficiency and resources that smaller firms may lack. There may also be initial costs associated with adoption, which could be a concern for startups or those with limited budgets. Understanding the financial and operational implications of integrating AI into their business is essential for owners aiming to make informed choices.

Improved efficiency is a priority for every small business, and AI can be a game-changer in this regard. Automating customer service inquiries through AI chatbots, for instance, can free up team members to focus on more strategic initiatives. Streamlining these types of processes not only saves time but also reduces overhead costs in the long run.

Moreover, ASGN and Salesforce emphasize their commitment to ensuring that business owners receive adequate support during the implementation phase. Small businesses can benefit from training, resources, and consultation services to help them navigate the integration of these advanced tools effectively. This support can alleviate potential hesitations related to the adoption of new technologies.

“Together, we’re equipping businesses with actionable insights that drive results,” said a Salesforce representative, underscoring the partnership’s dedication to fostering growth in organizations, regardless of size.

As small business owners contemplate the integration of AI technologies, this partnership may serve as an encouraging signal that advanced tools are becoming increasingly accessible and tailored to their needs. With the right solutions, small businesses have the opportunity to thrive and innovate in ways previously thought unattainable.

For more details on this partnership and its implications, you can read the original press release at Salesforce News.

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Salesforce Boosts AI with Doti Acquisition to Enhance Enterprise Search https://smallbiztrends.com/salesforce-boosts-ai-with-doti-acquisition-to-enhance-enterprise-search/ Thu, 20 Nov 2025 19:11:00 +0000 https://smallbiztrends.com/?p=1569376 Salesforce is making a significant move in the realm of enterprise search by announcing its intention to acquire Doti, a company renowned for its innovative agentic search solutions. This acquisition is set to bolster Salesforce’s AI research and development initiatives in Israel and aims to create a more unified, intelligent search experience that small businesses can leverage for enhanced productivity.

In a landscape where information overload can stiflе decision-making, the integration of Doti’s search capabilities stands to benefit small business owners by streamlining access to vital data. As organizations increasingly rely on technology to drive efficiency, the partnership between Salesforce and Doti promises to enhance how employees interact with information.

Denise Dresser, CEO of Slack, underlined the significance of this acquisition, stating, “Doti’s expertise fast-tracks our vision to reinvent enterprise search across Salesforce. Together, we’re transforming how every employee finds, understands, and acts on information, through the power of AI and most importantly the conversational context that lives in Slack.” This integration is especially relevant for small businesses that utilize Slack for team communication and collaboration, allowing them to extract insights and take action based on connected data effortlessly.

Matan Cohen, Co-Founder and CEO of Doti, echoed this sentiment, noting that their mission has been to make enterprise data “instantly accessible and actionable.” By joining forces with Salesforce, Doti aims to leverage the company’s extensive resources to expedite this vision. For small business owners, this means a potential reduction in the time spent searching for information, ultimately leading to more agile decision-making and improved operational efficiency.

One potential application of this unified search capability is in customer relationship management (CRM) systems. Small businesses can expect improved insights into customer interactions and streamlined access to data that can drive sales strategies. With Doti’s technology, the information that employees need will become more interactive and contextually relevant, thanks to the integration with Slack. This will enhance collaboration, making it easier for teams to share knowledge and insights when they matter most.

While the benefits seem promising, small business owners should also consider some challenges associated with adopting new technology solutions. Transitioning to a new system can require time and resources, and training employees to use these tools effectively is vital. It’s essential for small business leaders to weigh these factors against the expected productivity gains.

Moreover, the acquisition is still pending closure in Salesforce’s fiscal year 2026, which means that immediate changes will not be in place just yet. Small businesses should keep an eye on the timeline and prepare for the potential shift in their workflows when the integration becomes available.

Overall, the acquisition of Doti highlights Salesforce’s commitment to enhancing the way organizations access and utilize data. For small businesses, this could translate into a more streamlined workflow that not only saves time but also fosters a collaborative team environment. As the tools become available, business leaders can take advantage of the enhanced search capabilities to empower their teams and enhance overall productivity.

For further details on this acquisition, visit the original announcement on Salesforce’s website here.

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Salesforce Enhances AI Capabilities with Spindle AI Acquisition https://smallbiztrends.com/salesforce-enhances-ai-capabilities-with-spindle-ai-acquisition/ Mon, 17 Nov 2025 19:11:00 +0000 https://smallbiztrends.com/?p=1568124 Salesforce is stepping up its game in the analytics world with its recent acquisition of Spindle AI, a platform renowned for its advanced agentic analytics capabilities. Small business owners might just find this development revolutionary in making data-driven decisions simpler, more effective, and faster.

Spindle AI’s cutting-edge technology blends advanced artificial intelligence (AI) and machine learning with sophisticated data modeling. This fusion allows businesses to navigate complex datasets and derive actionable insights rapidly. For small business owners often overwhelmed by data, such technology promises a means to unlock its value without getting bogged down in technical complexities.

Ryan Atallah, co-founder and CEO of Spindle AI, explained, “We built Spindle AI to intelligently close the gap between what questions enterprises want to ask of their data and what their data systems can understand.” This is particularly crucial for small businesses that may lack the human resources to sift through data efficiently. With Spindle AI’s tools, smaller teams can simulate decision-making scenarios around areas like pricing strategies or sales optimizations rapidly, thereby avoiding costly trial-and-error methods.

Salesforce’s Executive Vice President & General Manager of the AI Platform, Adam Evans, pointed out the vital need for businesses to make their data “speak a common language.” He emphasized that as enterprises generate an unprecedented amount of data, the challenge lies in extracting reliable answers. The acquisition is expected to enhance Salesforce’s capabilities in “custom agentic analytics, ROI forecasting, and continuous optimization,” particularly benefitting users of its Agentforce platform. For small business owners, these features can lead to improved operational efficiency and more accurate forecasting.

A notable aspect of Spindle AI’s technology is its ability to autonomously model business scenarios, addressing queries about potential outcomes proactively. Business owners can simulate various pricing structures, marketing strategies, and product mixes without needing a specialized analytics team. This accessibility translates to faster decision-making, which is often a critical factor in today’s fast-paced market.

However, while these functionalities are increasingly attractive, small business owners should also consider potential challenges associated with integrating such advanced technologies. Transitioning to an AI-driven analytics approach may require a certain level of tech-savviness, which can pose hurdles for some owners who may not be as familiar with cutting-edge tools. Additionally, the acquisition is expected to close in Salesforce’s fourth fiscal quarter of 2026, meaning that it might take time before small businesses can fully leverage the benefits of Spindle AI’s offerings.

Adam Evans stressed that the acquisition is not merely about technology but about welcoming “incredibly talented engineers with deep expertise.” Such expertise can guide small business owners toward optimizing their operations and leveraging data in ways they might not have previously envisioned, aligning with the strategic growth most small businesses strive for.

Jayesh Govindarajan of Salesforce added, “We aren’t just acquiring a platform; we’re bringing on world-class expertise.” With leaders from Spindle AI joining Salesforce, small business owners can expect advancements in the realm of AI analytics that could redefine their operational strategies.

As for the immediate future, small business owners eager to harness the powers of AI-driven analytics should begin familiarizing themselves with the fundamental concepts and potential applications of such technologies. Engaging with training resources, online courses, or local workshops could provide an invaluable advantage when the new features roll out.

The convergence of Salesforce and Spindle AI marks a significant moment for analytics, presenting exciting opportunities for small businesses to make data-driven decisions more efficiently. With the promise of enhanced analytics capabilities on the horizon, owners would do well to keep an eye on this evolving landscape. Those ready to adapt will likely find themselves ahead in understanding their markets and improving their bottom lines.

For more information on the acquisition and its implications, visit the original Salesforce press release at Salesforce News.

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This article, "Salesforce Enhances AI Capabilities with Spindle AI Acquisition" was first published on Small Business Trends

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Salesforce Ventures Accelerates AI Investments, Backing 35 Innovators https://smallbiztrends.com/salesforce-ventures-accelerates-ai-investments-backing-35-innovators/ Thu, 30 Oct 2025 16:10:29 +0000 https://smallbiztrends.com/?p=1564140 Salesforce Ventures, a subsidiary of the tech giant Salesforce, is making significant strides in the rapidly evolving realm of artificial intelligence (AI) with its AI fund, now totaling over $850 million in deployed investments. Small business owners should pay close attention to these developments, as the investment in AI is poised to redefine the competitive landscape and create numerous opportunities for innovation.

This move follows Salesforce’s impressive expansion of its AI fund to $1 billion last year and positions its portfolio in line with leading innovators in the AI sector. With investments in 35 AI-first companies, including names like Anthropic and Cohere, Salesforce Ventures has built a collective valuation of over $270 billion within its portfolio. This reflects a robust commitment to discovering and backing companies that are not only pioneering technologies but also shaping the future of enterprise operations.

Paul Drews, Managing Partner at Salesforce Ventures, observed, “After 15 years of investing in enterprise technology, we’ve seen how monumental platform shifts create new market leaders. We believe AI is the most profound platform shift of our time.” His insights emphasize a vital takeaway: AI is no longer just a tool for large corporations; it’s transforming industries that small businesses inhabit.

For small business owners, this development represents a unique opportunity. The ongoing focus from Salesforce Ventures on securing trustworthy AI enables startups and smaller firms to tap into cutting-edge technology, which could allow them to streamline operations, enhance customer experiences, and unlock new revenue streams.

Moreover, Salesforce Ventures has demonstrated a founder-first approach, committing to teams beyond just financial backing. By offering valuable market insights and a powerful global network, they provide a framework that small businesses can leverage as they embrace innovative technologies. Krishna Rao, CFO of Anthropic, shared this sentiment, stating, “Salesforce Ventures has been an important partner…They have provided valuable customer insights and helped Anthropic scale faster.”

The latest push towards integrating AI into mainstream enterprise operations signals a shift from mere experimentation to practical applications. Leaders in AI are now focusing on creating solutions that address real-world challenges, particularly in automating processes and improving efficiency. This trend could offer small business owners numerous possibilities—from chatbot services that enhance customer service to AI-driven analytics that inform marketing strategies.

However, small business owners should also be aware of potential challenges as they navigate this new landscape. While integrating AI can lead to significant efficiencies, the upfront costs and complexity of these technologies might pose barriers. Finding the right tools that match their specific needs and budget could require careful consideration. Additionally, as AI becomes a fixture in business operations, the demand for skilled employees who can manage and optimize these technologies may rise, potentially leading to labor shortages in the tech-savvy job market.

Salesforce Ventures is not only investing in existing players but is also actively seeking emerging companies in the field. This relentless search underscores the message that for small businesses, staying ahead of trends—be it in automation or AI—could be the key to sustainable growth. John Somorjai, President of Salesforce Ventures, asserted, “Enterprises are moving beyond experimentation to full-scale production with AI…The companies that will win aren’t just building better models; they’re building more resilient businesses around transformative AI capabilities.”

For small business owners looking to capitalize on these trends, engaging with the evolving AI ecosystem could be transformative. From leveraging existing AI tools to considering partnerships with innovative startups, there is a landscape rich with options for those willing to adapt.

Salesforce Ventures aims to be a long-term partner for those navigating the AI revolution, lending both financial support and market insights. For businesses keen on understanding how to integrate AI effectively, tapping into resources like Salesforce’s global network could prove invaluable.

As this new era unfolds, small business owners must remain vigilant and proactive. Embracing AI not only offers a path to operational resilience but also positions businesses to be competitive players in a dynamic market being reshaped by technology. For more information on this initiative, you can read the original press release.

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This article, "Salesforce Ventures Accelerates AI Investments, Backing 35 Innovators" was first published on Small Business Trends

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