Taylor Backman


Taylor Backman
Taylor Backman is a Senior Evangelist at Zoho, where he helps businesses succeed with Zoho's software. He's also a passionate advocate for customers, particularly small business, ensuring their experiences and insights influence product development and company strategy. In this decade-long tenure at Zoho, Taylor has worked across corporate and product marketing, events, and press and analyst relations. He lives in northern California with his wife and two cats.


For Success and Maximum ROI, Think Process, Then Software

Learn why small businesses should focus on process before software to maximize ROI. Discover how mapping workflows, standardizing operations, and leveraging AI-powered tools can streamline growth, improve efficiency, and enhance customer experience.